💡This guide only covers events we send to your GA4 via GTM/dataLayer implementation and doesn't apply to dataLayer events we send you.
Creating your audiences
Navigate to ‘Admin’ in your GA4 property
Click ‘Audiences’
Select ‘Create a custom audience’
Viewers
Name your audience ‘Viewers’
Select or search for event ‘Videoly_videoStart’
Ensure the condition is set to ‘Include users when:’
Ensure the ‘Condition Scoping’ is set to ‘Across all sessions’
Ensure ‘Membership Duration’ is set to the maximum limit
Click ‘Save’
Non-viewers
1. First condition
Create a new audience and name it ‘Non-viewers’
Ensure the condition is set to ‘Include users when:’
Select or search for event 'Videoly_initialize'
Ensure the ‘Condition Scoping’ is set to ‘Within the same session’
2. Second condition
Click the ‘+’ icon to ''Add condition group to exclude
Make sure it is set to ‘Exclude from audience permanently’
Select or search for event 'Videoly_videoStart' (This will exclude users who had the chance to watch a video in the widget, but didn't)
Ensure the ‘Condition Scoping’ is set to ‘Within the same session’
Click ‘Save’
