How to import and publish videos in your Brands tool
Your Brands tool lets you share product videos with your whole retailer network from one place. You upload a video once. After that, it appears on the product pages of the retailers in your network that sell that product.
This guide walks you through your first import, from preparing your files to publishing your videos.
How it works
Getting a video live takes four steps:
Add your products. This tells us which products you sell, so we can find them in retailer shops.
Add your videos. Upload video files or YouTube links.
Link videos to products. This tells us which video belongs to which product.
Publish. Our team reviews your videos, and they go live within 48 hours.
You can do steps 1 to 3 in one go with a single file (Option 1), or one at a time (Option 2). The section "Choose your import method" below helps you pick one.
Before you start
Have these ready:
A list of your products with each product's full name and EAN/GTIN/UPC code.
Your videos, either as video files or YouTube links.
Your sub-brands, if you use them. Create them before you import so you don't have to update your videos afterwards.
đĄ Tips for better results
Use video files instead of YouTube links where you can. YouTube links can expire or break. When that happens, the video stops showing in the player. We support several video formats, such as MP4, MOV and MPG.
Include every product variant. Add each variant (for example each color or size) with its own product name and EAN/GTIN/UPC code. This helps us match your products correctly, so your videos show on as many product pages as possible.
Name variant-specific videos clearly. If a video only applies to one variant, use that variant's name in the Product Name field. This keeps it separate from videos meant for the whole product range.
Include the product name in your video titles where possible.
Video details
Each video has a few details. You'll fill them in whichever option you choose:
Video source: the video file or YouTube link
Brand: your brand or sub-brand
Language: the language of the video in ISO code
Genre: the type of video. Choose one of these:
Presentation
Howto
Unboxing
Specs
Review
Comparison
Brand (only for general brand content that isn't about a specific product)
A video needs a language and a genre before you can publish it. If you leave them out during import, the video is still created. You can then add the missing details manually.
Choose your import method
| Option 1: Everything in one file | Option 2: Products and videos separately |
Best for | Larger imports | Smaller imports |
What you prepare | One spreadsheet with products and video links | A product list, then your videos |
Linking | Done for you automatically | You link videos and products yourself |
How to add videos | YouTube links or direct download links | Upload files, or add YouTube links |
Option 1: Import everything in one file
Download the import template.
Fill in the template. For each product, add:
The product's full name
The product's EAN/GTIN/UPC code
The video source: a YouTube link or a direct download link to the video file. A direct download link starts downloading the file when you open it. It doesn't just show the video on a page.
The video's language and genre
In your Brands tool, open the Imports section and select Products.
Upload your completed template.
The tool creates your products and videos and sets their brand, language and genre. It also links each video to its products for you. Next, go to Publish your videos below.
Only adding products? Use the same template and leave the video fields (Video Source, Language and Genre) empty.
Option 2: Import products and videos separately
Step 1: Add your products
In your Brands tool, open the Imports section and select Products.
Choose one of these:
Download the product template, fill it in and upload it. All fields in the template are required.
Add your products one by one.
Make sure each product has its full name and EAN/GTIN/UPC code.
Step 2: Add your videos
Open the Imports section and select Videos.
If all the videos in this import share the same brand, genre and language, set these first. They'll apply to every video in the import.
Add your videos in one of these ways:
Upload video files directly.
Paste YouTube links one by one.
Fill in the video template with YouTube links and upload it.
Step 3: Link videos to products
With this option, videos and products aren't linked automatically. You can link them from either side:
Go to the Video or Products tab and open the card of the video or product you want to link.
At the top of the card, click Link more.
Select the products or videos you want to link.
Click Save, then check that everything you need is linked.
Next, go to Publish your videos below.
Publish your videos
Once a video is linked and has a language and genre, it's ready to publish.
Go to the Video tab.
Click Publish on each video that's ready.
Want a video to go live on a specific date, such as a product launch? Schedule it instead.
What happens next: Our team reviews every published video. It goes live within 48 hours, or on the date you scheduled. Each video's thumbnail shows its current status, so you can follow its progress.
Made a mistake?
No problem. You can unlink a video or product at any time from its card.
Key terms
Product code (EAN/GTIN/UPC): The barcode number of your product. We use it to find your product in retailer shops, so it's the most important detail in your import.
Product page (PDP): The page in a retailer's online shop where a single product is sold. This is where your videos are shown.
Sub-brand: A brand that sits under your main brand, such as a product line.
Genre: The type of video, for example a how-to or an unboxing.
Linking: Connecting a video to one or more products. A video only shows on product pages once it's linked.
Next step: add captions
Captions make your videos easier to follow for everyone, including viewers who watch without sound. Learn how to add captions.