Under the ‘Products’ tab, you’ll now find two sections: ‘Product variations’ and ‘Products’
Product variations
Real products or SKUs with a unique identifier (e.g. EAN/code) that people can order or buy in an online shop.
Products
Products are the common denominator for a group of product variations. You can have multiple product variations grouped under one product.
Here’s an example:
‘’iPhone 13 pro’’ is a product.
‘’IPhone 13 pro silver 128GB’’ and ‘’iPhone 13 pro unicorn blue 128GB’’ are product variations.
💡Tooltip
We highly recommend grouping product variations under a product to make the matching process with retailers’ products faster and more accurate.
Grouping variations under a product ensures that all variations will benefit from being linked to a video added to a product (as opposed to having to add the same video separately for every product variation).
