Active products and active videos
Active products and videos refers to the products and videos from our Brands’ solution's customers that have been active in the preceding 30 days
Active retailer's products
Active retailer's products refer to the products that are live and active on retailers’ product pages. Products are considered active if a product page has been viewed at least once in the preceding 30 days.
ATC Boost
The difference in ddd-to-cart conversion rates between two groups of users: those who watched videos and those who didn’t.
EAN
EAN is an international article number, also known as European Article Number, which is a standard in describing barcode symbology. A 13-digit code is used globally, except in the US and Canada.
Influenced add-to-cart clicks
The number of add-to-cart clicks for products, on which users viewed the video before adding the product to the cart.
The metric is unique for the video - user pair. E.g. if after watching the video the user added one product to the cart twice, then only the first add-to-cart for this product will be taken into account.
Original video
Original video file refers to a video file from brand's internal database that can be uploaded to our Brands portal.
Product
A product refers to products grouped together by product model. Consumers cannot buy a product, they can only buy product variations. For example, iPhone 13 Max is a product, whereas iPhone 13 Pro Max 128GB Gold is a product variation.
Product variation
Product variation refers to the attributes of a product, such as color, size, or technical specifications define a variation. For example, MacBook Air is a product, not a product variation. Macbook Air M1 2020 is a product variation.
SKU
SKU stands for stock keeping unit, a product code created by the seller or retailer.
Video duration
Video duration refers to the total length of a video.
Video views
Video views is the total amount of views a video has gained. A view is counted when a visitor clicks on a video.
Watch progress
Watch progress is the percentage of how much of a video has been watched.
Watch rate
A watch rate refers to the percentage of pages with video views (taken from the total number of pages where our video player is displayed).
Watch time
A watch time refers to the time spent by customers on videos, which is measured in seconds.
Widget impressions
The number of times our widget has been shown on the retailers' products pages.